Website · Pet care
PawCalculator
A content platform of free pet care calculators, built to scale.
- Client
- PawCalculator
- Industry
- Pet care
- Location
- Online
- Platform
- Website
- Services
- Web development, UX and UI design, SEO
- Tech stack
- Next.js, Google Tag Manager
Overview
PawCalculator gives dog and cat owners free calculators for feeding, age, walks, costs and breed compatibility, each showing the formula behind the answer, plus insights articles and the PawTalk community forum.
The challenge
A site with dozens of tools only works if people can find the right one quickly and trust the answer. It needed a clear structure across categories, fast and private calculators, and room to grow content and community.
What we built
A fast web platform organised into Nutrition, Health, Lifestyle, Breeds and Fun categories, with filterable tool listings, transparent methodology on every calculator, an insights section, a community forum and partner product recommendations.
Key features
- Calculators grouped by Nutrition, Health, Lifestyle, Breeds and Fun
- Popular, A to Z and recently updated sorting with topic tags
- Formula and methodology shown with each result
- Insights articles and the PawTalk community forum
- Partner product recommendations
