The Gentleman's Guide
A premium membership app for men who plan the evening.
- Client
- The Gentleman's Guide
- Industry
- Dating coaching for men
- Location
- Charlotte, NC, United States
- Platform
- Web app
- Services
- Web development, UX and UI design, SEO
- Tech stack
- Next.js, React, Google Analytics, Meta Pixel
The Gentleman's Guide is practical dating advice for men from Wes Wright, a dating coach in Charlotte, NC: specific plans, real places and no pickup lines. Visitors start with free guides such as the Charlotte Date Night Black Book and the Date Map System, then join the founders membership.
Dating advice online is crowded with pickup lines, gurus and fake urgency. The product had to feel like the opposite: calm, premium and specific to Charlotte, and it had to turn readers into members by giving real value first.
A Next.js web app with an editorial navy-and-gold design and serif typography. It delivers free lead-magnet guides, a founders membership with member sign-in, a field notes blog built for local search, partner pages, and a founder story and set of principles that carry the brand's voice.
- Free guides with instant delivery as the entry offer
- Founders membership checkout and member sign-in
- Field notes blog built around local search
- Partners, about and contact pages
- Mobile-first editorial layout
